Cru Selections needed a value priced wine that represented everything the company is about, small production, hand crafted, Northwest wine. As luck would have it, I happen to know a couple of winemakers here in Woodinville. After a few brainstorming sessions, Mark Ryan McNeilly, Chris Gorman and I created the Elle Project. The guys and I agreed to produce a wine that would sell for much less than what the quality and costs would indicate.
Elle is named after my niece. My son Nate isn't to thrilled with the idea that his cousin's name (and not his) is on the label. Try explaining that one to a 7 year-old.
Only 450 cases produced.